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Minc.Space branding and design consultancy | brazil|
THE NAME SHOULD BE A WINDOW TO THE BRAND’S PERSONALITY.
Brand Name
Process of developing a name for a brand, product, service, or project, to be easily recognizable and memorable to the desired audience.
Domains and usernames
Having a unique online address helps distinguish the brand, and facilitates interaction and identification in a virtual community.
Designative
It is usually applied next to the brand name to explain what the brand offers as a product or service. Ex. Associate Lawyers, Floriculture, Financial Consulting, Pharmacies.
Discriminators
Supporting elements that qualify the brand. Ex. Since 1980, São Paulo Region, By Google.
Narrative Guidelines
Brand tone of voice, expressions, and keywords are part of the textual universe of brand communication.
Manifest
An eloquent expression of the brand's voice and personality, conveying its reason for existing in a captivating narrative and emotionally connecting the brand to its target audience.
Tagline/Slogan
Short phrases that aim to communicate the essence or general promise of the brand to persuade or promote products and services.
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