Minc.Space branding and design consultancy | brazil|
BRANDS ARE BUILT FROM WHO YOU ARE, THEN WHAT YOU DO, AND THEN WHAT YOU SAY.
Therefore, the Brand GPS process consists of a series of fundamental investigations and research, which identify technical needs and define the best communication path for the brand with its target audiences.
At the end of this process, it is possible to strategically establish all the parameters that the brand should avoid, use, or meet in order to effectively deliver the ideal message to the target audience and build value for the business to go further.
DISCOVER MINC.SPACE'S VISUAL STRATEGY JOURNEY AND BOOK A CALL WITH OUR EXPERTS.
///BEYOND///
/STRATEGIC UNDERSTANDING
Initial questionnaire (Canvas)
Online workshop (up to 3h)
/DIAGNOSIS
Brand Current State
Market Analysis
Competitor Analysis
SWOT Matrix
Attribute Map
Ideal Customer Profile
/POSITIONING
Archetypes Definition
Defining Audiences and Personas
Pillars / Brand Values
Services/Products Matrix
Customer Experience Journey
Value offer
BRAND GPS
The ultimate strategy for building a consistent brand ready to go further.
/VISUAL IDENTITY
Main logo
Alternative Versions
Typographic / Chromatic Styles
/ADVERTISING MATERIALS*
Virtual Business Card
PDF with links in contact details
Email Signature
Social Media Templates Kit
Cover, Avatar, Post Templates (6 templates - Feed/Stories), Highlights (6 templates)
A4 letterhead template
Word or Google Docs
Stationery
Folder or Notepad
Presentation Template
Editable PPT - Cover, Chapter, Text Page, Photo Page, Photo Page with Text and Back Cover
*Suggestions based on the history of projects already carried out for other clients.
REBUILD YOUR COMPANY’S BRAND IN JUST 9 WEEKS.
BONUS
6 MONTHS OF FOLLOWING THE BRAND STRATEGY.
After project delivery, monthly (virtual) meetings of up to 1 hour.
TO CONNECT
CONQUERING NEW HORIZONS
As true branding astronauts, we explore every singularity of your company, we seek to understand the essential elements that define the brand's identity and objectives, get to know the team, unravel its history, map the players that orbit the operating space and track the brighter elements that will give life and identity to the brand.
C
O
TO ORGANIZE
ALIGNING ORBITS AND PLANETS
At this point, we organize the constellations of collected data in a structured and strategic way. We create a careful alignment between the different elements of the brand, identifying the connections and synergies that will drive the company to go even further. This is the time to meticulously plan the strategies and routes for the rest of the journey.
TO SYNTHESIZE
MAPPING THE BRIGHTEST STARS
Now, we begin building the branding strategy that will serve as a GPS throughout your company’s journey. We highlight the main characteristics and values that make the brand unique and relevant in its operating space. We define the strategic positioning of the brand, identifying its competitive differences, benefits, and attributes - stellar guides in creating a transparent and impactful identity.
S
M
TO MAXIMIZE
POWERING STARS
We enter the orbit of maximization, enhancing the company's results and impact on its universe. We refine and improve the brand’s personality, strengthening its strategic positioning. We use advanced branding tools and technologies to boost your distinctive characteristics, creating a visual and verbal identity that resonates with your target audience.
TO ORIENT
GUIDING NEW DIRECTIONS
With the ship ready for the journey, we prepare the brand and everyone involved to represent it consistently and effectively. We develop manuals, guidelines, and training that serve as guiding stars to ensure communication and actions are aligned with the company's values and objectives. Each employee, partner, and customer is equipped with the tools and knowledge necessary to contribute to the brand’s success.
O
S
TO SUSTAIN
TRAVELING THE ORBIT OF SUCCESS
The brand management journey has no end, it is a continuous cycle of evolution. Constantly monitoring key elements and adjusting the route as needed are crucial steps to ensuring a stable and successful trajectory. Our mission is to explore new paths, and discover what makes your company shine even brighter within the vast galaxy of your segment.
METHOD
C O S M O S
EVERY STEP IS AN EXCITING JOURNEY OF TRANSFORMING CHALLENGES INTO OPPORTUNITIES.