Minc.Space branding and design consultancy | brazil|
ORBIT
LONG-RANGE STRATEGIC MONITORING
BRANDING MENTORING
Mentoring Description
REMOTE / LIVE
BI-WEEKLY MEETINGS
4 SESSIONS OF UP TO 2 HOURS
Meeting Structure
1. Brand Foundations
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What are the differences and values that guide the brand?
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Define why the brand exists and how it operates.
2. Target Audience and Positioning
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Details of the ideal customer, their interests, behaviors, pains, desires.
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Analysis of the main competitors and how to identify what differentiates them in the market.
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Defining how you want to be perceived in the market and what makes you special and relevant.
3. Brand Voice - Tone of Voice and Key Messages
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Brand personality and how it communicates
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Messages that the brand must consistently convey across all its touchpoints.
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Analyze current customer communications to identify and map inconsistencies.
4. Visual Guidelines and Next Steps
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Definition of conceptual guidelines for visual identity: colors, typography, style of images/photographs that reflect the essence, values and positioning of the brand.
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Develop a practical plan to correct identified inconsistencies in communication and brand presence.
Mentors
An advertiser and designer with 20 years of experience in the market. A graduate of UFRGS and a postgraduate from Unisinos, he has developed brand projects in regional, national, and international contexts, for various segments. His travels to more than 60 cities in 18 countries and four continents broaden his cultural and strategic background, bringing a global perspective to each project.
Graduated in 2005 from ESPM - RS and postgraduate in Graphic Design from Unisinos, with an emphasis on Visual Identity, she has more than 20 years of experience in the total process of creation, production and implementation of campaigns and advertising materials.
Who is this mentoring for?
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Startup founders in the early stages of business development seeking clarity on how to position themselves in the market.
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Entrepreneurs looking to validate their business ideas through branding.
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SME leaders struggling to differentiate their company.
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Brand Managers looking for a quick diagnosis and an external view of their branding strategy.
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Business owners considering rebranding and what the right path is to redefine their brand.
up to 6x