Minc.Space branding and design consultancy | brazil|
IGNITE
FREE STRATEGIC SESSION
BRANDING MENTORING
Mentoring Description
REMOTE / LIVE
2-HOUR SESSION
Session Structure
1. Boas-Vindas e Alinhamento Rápido (15 min)
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Personal presentation and session objectives.
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Brief contextualization of the brand: what they do, how long they have been doing it, what was the main branding challenge that motivated them to seek consultancy.
2. Diagnóstico Simplificado (45 min)
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Active Listening: Focused questions to quickly understand the essence of the brand, its audience (if any), its communication channels, and current branding-related pain points.
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Identifying Opportunities: Searching for gaps or areas where the brand could significantly improve with a more robust branding strategy. Examples: visual inconsistency, confusing messaging, lack of clear positioning, difficulty differentiating from competitors.
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Main Pain Point: Identify the most pressing branding problem to be addressed.
3. Insights e Direcionamentos Iniciais (45 min)
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Practical, actionable insights: Based on the diagnosis, which the brand can immediately apply to see small progress. General guidelines on how a well-defined branding strategy could address the identified main pain point. Examples of guidelines
4. Closing and Next Steps (15 min)
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How to keep your brand relevant. Metrics and ongoing diagnostics.
Mentor
An advertiser and designer with 20 years of experience in the market. A graduate of UFRGS and a postgraduate from Unisinos, he has developed brand projects in regional, national, and international contexts for various segments. His travels to more than 60 cities in 18 countries and four continents broaden his cultural and strategic background, bringing a global perspective to each project.
Who is this mentoring for?
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Startup founders in the early stages of business development seeking clarity on how to position themselves in the market.
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Entrepreneurs looking to validate their business ideas through branding.
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SME leaders struggling to differentiate their company.
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Brand Managers looking for a quick diagnosis and an external view of their branding strategy.
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Business owners considering rebranding and what the right path is to redefine their brand.